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FEATURED DESIGN / Business

What Went Wrong?

A familiar brand. A visible downturn.

What Went Wrong?
01 / THE HOOK

The visual question.

The restaurant and recognisable branding establish the subject, while the descending red line introduces business tension.

02 / COMPOSITION

Where the eye goes.

The restaurant occupies one side and the large question occupies the other. The falling line connects the two.

03 / THE MESSAGE

Text with a purpose.

WHAT WENT WRONG? invites an explanation. The question and red direction cue make the premise readable before the smaller details.

THE SMALL-SCREEN VIEW

See it at
feed size.

The same artwork shown at 120 pixels wide. Compare the main subject and headline with the full-size image above.

ACTUAL 120 PX PREVIEWWhat Went Wrong? at 120 pixels wideOriginal artwork · scaled display only
ABOUT THIS CASE STUDY

This is a visual analysis of portfolio artwork. It does not claim a client commission, endorsement, published CTR or measured performance result.

View all 5 Business designs
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