Better briefs.
Stronger starting points.
Practical starting points for creators who want to think more clearly about their video packaging.
01 / THE THUMBNAIL BRIEFGive the idea
Give the idea
a strong starting point.
Use these three questions to organise your thinking. Download the brief, add your working title and references, then share it with your designer.
The 120 px check
Reduce your design to a tiny preview. Can you still recognise the subject, read essential text and understand the central idea? If the answer is unclear, simplify the hierarchy.
Complement the title
Give the thumbnail a visual job. A title can explain the topic while the image creates tension, contrast or an unanswered question.
Let’s make it
worth the click.
Start a ProjectOne thumbnail or an ongoing creative partnership.